Playbooks
How real teams run their sales.
Not theory and not a framework. Each playbook is one team’s working system: how they source, what they send, what broke along the way, and the numbers it produced.
5 playbooks · 4 channels · A new one every month
Elite Derma
Aesthetic Medicine Academy, EU
The two-minute inbound response playbook
Paid and organic inbound, answered on WhatsApp before the lead cools
Murad Metallic Industries
Metal Industries and Private Contracting, UAE
The events to pipeline playbook
Trade shows and industry fairs, worked before the event ends
GX1
GovTech and Financial Services Consulting
The senior decision maker outreach playbook
Low volume, high specificity outbound to senior officials
Liively
Events and Partnerships, B2B
The multi-threaded enterprise deal playbook
Long cycle partnership deals with multiple stakeholders on both sides
CoreFlow Studio
Yoga and Pilates, Online Platform
The segmentation against churn playbook
Subscription retention through lifecycle segmentation
Inside every playbook
A system that is running, not a theory.
Most sales content describes what good looks like and stops there. These document a system in use, including the parts that failed first.
- 01The motionWhere the pipeline comes from, how long the cycle runs, and who the buyer really is.
- 02The sequenceThe real steps and timing, with the message copy wherever it can be shared.
- 03What brokeThe version that did not work, and the specific change that fixed it.
- 04The movesA short checklist at the end: what to copy, in the order to copy it.
Run them in Vetta
Copy the motion, keep the numbers.
Pipelines, sequences across email, LinkedIn and WhatsApp, scoring, and the workflows that keep them running. One system instead of five.