B2B founders and small sales teams who run outbound alone or with one or two people, and can't afford to burn a small market with cold blasts.
What you get
A four-part recipe, seven signals with timing windows, a two-score routing rule, a scripted opener for each signal, a weekly rhythm and a checklist.
Okay. Now the good part.
01·400 M
Fit isn't timing. That's the whole problem.
You know your ideal customer. You can list the titles, industries and company sizes that buy. So you build a list, write a sequence and send. A few replies come in. Then the list runs dry, and the handful of perfect-fit accounts in your market have already ignored you once.
The usual fix is to send more. Bigger lists, more sequences, more evenings in a prospecting tool. Replies drop. Your domain and your LinkedIn account carry the risk.
Fit tells you who. Nothing in a list tells you when. A perfect-fit person is only a good lead in the week something changed for them. A signal is how you find that week.
02·900 M
Four parts. One loop.
Who
Your ICP decides
Role, industry, company size. Written down, specific, short.
When
Signals decide
You only reach out when someone has a reason to talk now.
What
A script decides
You write it. Variables and spintax personalize it. AI fills one checked line, at most.
Who replies
A person takes over
The second someone answers, automation stops and you write back yourself.
Every message now has a reason behind it. Volume stops being your only lever. Agents draft, people decide.
Where Claude, ChatGPT or Grok fits
All three can do the thinking in each part. None of them can run the loop alone. The loop needs infrastructure: stored data, a schedule, limits and a stop button.
Part
Ask Claude (or ChatGPT, Grok)
Needs real infrastructure
Who
Draft your ICP from your last 5 customers
Store it and score every lead against it
When
Spot a signal in a profile you paste
Watch for signals every day across the whole market
What
Write the script and build the spintax variants
Merge variables, apply fallbacks, preview every contact
Who replies
Draft a reply for you to edit
Stop the sequence on reply and route it to one inbox
That infrastructure is Vetta. The chatbot is the brain you rent by the hour. Vetta is the rig.
The rope teamFour jobs, one route. Everyone knows who holds what.03·1,400 M
Seven signals. Start with three.
The windows are rules of thumb from our own outbound. Go sooner when you can. Treat anything older as weak.
Tap a card for the reason it means timing.
Signals with a clock, in days
Talks about the problem
14 d
Competitor engagement
14 d
Competitor event
14 d
Funding
60 d
New job
90 d
Which three first?
Pick the line that sounds most like you. Rules of thumb from our own outbound.
Ask Claude
Not sure which three to start with? Paste your last 5 customers and ask: "What did each of them do publicly in the 60 days before they bought?" The pattern is usually your first signal.
Where Vetta comes in. A chat can read the profile you paste. It can't watch your market. Lead Scout does that, and every lead it brings in carries the signal that surfaced it: the post, comment, hiring event or job change.
Stack them. One signal is a reason to look. Two signals on the same person in the same month is a reason to write. Keep the net narrow: weak signals flood your list with weak leads.
Many teamsSame summit. Each team starts from a different signal.04·1,900 M
Score two things. Not one.
Every lead gets two scores from 1 to 5: how well they fit your ICP, and how strong and recent their signal is. Lead Scout in Vetta scores both. Then you route on the pair. Play with it.
Ask Claude
Claude can score one lead if you paste the profile and your ICP. The catch is Monday morning, when there are 200 of them. They need to be scored, stored and filterable, not retyped into a chat.
4
4
Signal 3 to 5
Signal 1 to 2
Fit 4 to 5
Contact nowRight person, right week
WatchWait for a signal
Fit 1 to 3
Check by handOpen the profile first
DropSpend the time elsewhere
05·2,600 M
From signal to message. Mostly scripted.
The signal type tells you what to say, so most of the opener is plain scripted text. No AI needed for the first line. Add an AI variable only when you want one extra detail, and keep it inside the rules from the Scripted Outreach System.
variablespintaxAI variable
Ask Claude
Write the opener you like once, then ask Claude, ChatGPT or Grok: "Give me 4 variants of each sentence with the same meaning, as spintax." The Spintax builder prompt is in the Scripted Outreach System. You approve the variants. Vetta rotates them.
Every opener has four blocks: what you noticed, why you're the one saying it, an open question, an easy way out. No pitch, no link, no meeting ask in message one.
Talks about the problemHot
Engaged with a competitorHot. Never name the competitor.
Competitor event or webinarHot
New roleWarm. Fully scripted, no AI.
FundingWarm. Fully scripted, no AI.
Hiring for sales rolesWarm
Follows industry voicesContext. Use only with a second signal.
The follow-up, for every signal
Day 4, only if no replyAdds something. Never "just bumping this".
Where Vetta comes in. The scripts above are text. Making them run means merging data for each lead, applying fallbacks, previewing, sending from your own accounts within sending limits, and stopping on reply. Claude writes the message. Vetta delivers it safely.
A fresh signal three or four weeks later? Open a new conversation with a different angle. Don't revive the old thread.
06·3,300 M
Set it up in Vetta. An afternoon.
Write your ICP in one paragraphRole, company size, industry. Pick the signals from the list above that fit your market. The setup interview asks for your ideal customer and the buying signals to watch.
Create a Lead Scout agentIt watches for those signals and brings leads into your workspace, each with the signal that surfaced it.
Review the leadsOpen the leads table or the board. Read the dual score and the last signal, then approve what passes your routing rule.
Build one sequence per signal typeUse the scripts above. Store the signal type in a field on the lead and route with a Custom Condition so each lead gets the right opener.
Preview before you publishRead the messages for 10 real leads, using the checklist at the end.
You stay in the loop. The agents find, draft and time. You approve the leads, read the previews and take the calls.
Base campReplies land in one inbox. A person answers.07·3,800 M
One hour a week. Roughly.
Mon
20 minReview new leads. Approve, drop, or send to Watch.
10 minReplies
Tue
10 minReplies
Wed
10 minReplies
Thu
10 minReplies
Fri
10 minReplies
10 minCount replies per 100 by signal. Keep what starts conversations.
Track conversations started and calls booked. A pile of connections isn't the goal.
08·4,100 M
Ten mistakes that cost meetings.
Treating fit as intent. A match on a list says nothing about this week.
No "why now". If you can't name the signal in one line, don't send.
Fixing low replies with volume. It puts your domain and account on the line.
Fake personalization. "Loved your recent post" without saying which one is worth nothing.
Pitching in message one. Ask about their situation first.
Links too early. A link in the first message hurts replies.
"Just bumping this." Give them something new, or leave it.
Automation that keeps talking after a reply. It can cost you a warm lead.
Tracking weak signals. A wide net brings a wide pile of weak leads.
Ramping LinkedIn volume too fast. Accounts get restricted.
09·4,478 M
Checklist. Then go.
Your ticks are saved in this browser.
Next step
Run it in Vetta. Every deal has a summit.
A chatbot can spot a signal in a profile you paste. Lead Scout watches the whole market, scores the leads and drafts. You approve, and take the calls.
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