Revenue intelligence without the data team.
Pipeline, velocity, win rates and per-rep performance, read straight from the records your team is already working in. No warehouse, no BI tool, no overnight sync, and no SQL.
- Works from day one
- Real-time, not an overnight batch
Analytics · Overview
Clara Vidal
Tomás Ferrer
Jonas Weber
Hannah KochWhat people actually look at
The handful of numbers that change decisions.
Where the pipeline leaks
Stage-by-stage velocity and drop-off, so the bottleneck is a number on a screen rather than a topic for debate.
Which sources are worth it
Win rate and cycle length by origin, so budget follows the channel that closes rather than the one that fills the top.
Who needs coaching where
Per-rep activity, win rate, deal size and ramp, broken down far enough to show which stage a rep actually struggles in.
How the pipeline is trending
Historical charts and stage movement show what entered each stage week by week, so a slowdown is visible while there is still time to act on it.
Any report, described
Ask for the cut you want in plain language instead of assembling it from filters, then schedule it as a weekly digest.
Numbers that agree
Everything reads from the same records and the same engine, so the pipeline and the dashboard never tell different stories.
01Pipeline
See exactly where the pipeline leaks
Stage-by-stage velocity and drop-off, so the bottleneck is a number on a screen rather than a topic for debate. Funnels, historical trends and stage movement across every pipeline, team and channel, read from the same records your team is working in.
- Velocity and drop-off for every stage
- Across every pipeline, team and channel
- The records behind each number, one click away
02Custom reports
Describe the cut, get the report
Building a report usually means assembling filters until the number looks plausible. Ask for the view you want in plain language instead, check the deals it counted, and schedule it as a digest if it earns a place in the week.
- Any field, any object
- Shows the records behind the number
- Schedule it as a weekly email
03Team performance
Coaching aimed at the right stage
Headline win rate tells you who is behind but not why. Per-rep breakdowns by stage show where a specific person loses time, which turns a quarterly review into a conversation about one fixable thing.
- Activity, win rate, deal size and ramp
- Broken down by stage, not just totals
- Spot the bottleneck per person
04Digests
The numbers, in the inbox of whoever needs them
Schedule any report as an email digest to whoever needs it, on the cadence you choose, without giving them a seat. Reporting reads the same records the team is working in, so there is no window where the digest disagrees with the pipeline.
- Any report, on the cadence you choose
- Recipients do not need a seat
- Real time, no overnight sync
- 4
- chart families: spot, historical, funnel and stage movement
- Real-time
- pipeline data, no nightly sync
- 20+
- report templates to start from
On the route
Analytics is the close stop. Every lead climbs on from here.
Questions
Analytics, explained
Do I need a data warehouse or a BI tool?
No. Analytics reads the pipeline and history already in your workspace and works from day one. There is nothing to pipe in, no warehouse to stand up and no SQL to write.
What kinds of charts can I build?
Spot charts for the current state of any object, historical charts for trends week over week, funnels for conversion between stages, and stage movement for what actually moved this week. Predefined charts give you the common ones ready-made.
Can I build a custom report?
Yes, from any field on any object, and you can also just describe the cut you want in plain language and have it assembled for you. Either way it can be scheduled as a recurring digest.
How fresh is the data?
Real time. Because reporting reads the same records the team is working in, there is no overnight sync and no window where the dashboard disagrees with the pipeline.
Can I send reports to people who do not use Vetta?
Yes. Schedule any report as an email digest to whoever needs it, on the cadence you choose, without giving them a seat.
How does this relate to Vetta Brain?
Vetta Brain reads the activity on a single person or opportunity and writes insights about that relationship. Analytics is the view across all of them: pipeline, velocity, win rates and per-rep performance, from the same data.
Analytics
Know the number. And where it came from.
Pipeline, velocity and performance from the records your team already works in.
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