Everything public about a buyer, already on the record.
Role, seniority, work history, company size, funding, open roles and what they published this week. Attached to the contact before you write the first line.
- ~30 fields per record
- Refreshed on a schedule
People · Marta Ruiz
What it unlocks
Context that makes the message worth reading.
The difference between a template and a conversation is knowing who you are writing to.
Know the role, not the guess
Current title, seniority and how long they have held the seat, so your pitch matches the person reading it.
Read the company in one line
Headcount, industry, funding stage and open roles, attached to the record before your first message.
Open with their own words
A post or comment they published becomes the first line of your outreach, in their language, not your template.
Spot the career move
Work history shows the pattern: new seat, recent promotion, or a jump from a company you already sell to.
Segment properly
Clean firmographics mean your lists, sequences and reporting split by something real instead of a stale CSV column.
Keep the CRM current
Records refresh on a schedule, so titles and headcounts do not quietly rot for eighteen months.
01Coverage
The person and the company, in one pass
One enrichment fills both sides of the record: who they are and what kind of business they run. No separate company lookup, no two tools reconciled by hand.
- Person: role, seniority, history, location
- Company: size, industry, funding, hiring
- Written straight onto the CRM record
02Career
Know the seat they sit in, and the one before
Current title, seniority and how long they have held the seat, with the full work history behind it. The pattern shows: a new seat, a recent promotion, or a jump from a company you already sell to.
- Title, seniority and time in the seat
- Full work history on the record
- Career moves you can act on
03Activity
Their own words become your opener
Public posts and comments are captured alongside the profile, so the first line of your outreach can reference something they actually said this week rather than a generic compliment.
- Recent posts and comments captured
- Hiring and funding events flagged
- Feeds directly into AI-written openers
04Fresh and compliant
Kept current, and handled properly
Records re-check on a schedule, so when someone changes role or their company raises a round, the CRM updates itself. Vetta works with publicly available professional information through official partners and integrations, hosted in the EU, and opt-outs are permanent across the whole workspace.
- Refreshed on a schedule
- Legitimate interest, B2B only, hosted in the EU
- Opt-out and deletion honoured
- 30+
- person and company fields per record
- 0
- manual research tabs to open
- EU
- hosted, GDPR compliant by default
On the route
Profile and company data is the enrich stop. Every lead climbs on from here.
Questions
Profile and company data, explained
Where does the data come from?
Publicly available professional information: profile pages, company pages, published posts and comments, careers pages and public funding announcements, accessed through Vetta’s official data partners and integrations.
What exactly gets attached to a record?
For a person: name, current role, seniority, location, work history and recent public activity. For a company: domain, headcount, industry, funding stage, open roles and visible tech stack. Around 30 fields in total.
Does the data stay fresh?
Records re-check on a schedule. When someone changes role or their company raises a round, the CRM updates itself and, if you use Lead Scout, that same change can surface them as a new high-intent lead.
Is this GDPR compliant?
Yes. Vetta processes public B2B professional data under legitimate interest, hosts in the European Union, and honours opt-out and deletion requests permanently across your workspace.
Does it cost credits?
Profile and company enrichment draws on the same credit pool as your other AI and enrichment actions. Your plan includes 1,000 credits a month, and credits roll over.
Profile and company data
Stop researching prospects. Start knowing them.
Every record enriched with the public context that makes outreach land.
~30 fields per record · Refreshed on a schedule · EU hosted