Segmentation & Campaigns

How a solo founder at CoreFlow Studio cut churn and added $4K in MRR

How CoreFlow Studio, a solo-founder yoga and Pilates video-on-demand studio, used Vetta to segment its client base with 15+ filters and add $4K in MRR by cutting churn.

FounderCoreFlow Studio

+$4K
monthly recurring revenue added: 15+
filters used to segment her client base: 10 wks
to see the MRR move: Solo
founder, no ops or marketing team

Yoga and Pilates video-on-demand platform, run by a solo founder.

Base camp
A basic CRM with weak tags and no automation meant one message for everyone, new members and lapsing ones alike.
The route
15+ filters segment the client base by activity, subscription age and class preference, and each segment gets its own campaign.
Summit
Fifteen-plus segments, one founder, $4K in MRR from churn that stopped

Industry: Yoga & Pilates, Online Platform
Vetta in use: Segmentation and campaigns
Team: Solo founder
Time to results: 10 weeks

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Base camp

Where they started

CoreFlow Studio, a B2C video-on-demand yoga and Pilates platform, was managing its entire client base on a basic CRM: poor tag management, no real automation, and no way to speak differently to a brand-new member than to someone who was already drifting away.

The route

What they built in Vetta

On Vetta, the founder segmented her client base using 15+ filters, from activity level to subscription age to class preference, and built targeted marketing campaigns aimed at each segment specifically, rather than one generic newsletter to everyone.

Summit

What changed

Speaking to a lapsing member differently than a new sign-up is the whole reason churn came down. Reduced churn alone added $4,000 in monthly recurring revenue within 10 weeks, run entirely by a solo founder with no operations team.