How Murad Metallic books 55 meetings at every event

Base camp

Where they started

Murad Metallic was drowning in admin work. Every fair or event meant collecting hundreds of contacts and business cards, and the context behind each conversation evaporated almost as fast as it was captured. Cards piled up faster than anyone could follow up on them.

The route

What they built in Vetta

With Ask Vetta on WhatsApp, the team scans a business card on the spot and the data lands in Vetta instantly. A quick voice note adds the context of the conversation before it is forgotten, and Vetta automatically enrols the new contact in a sequence: an immediate WhatsApp message and a LinkedIn connection request, followed by an email every three days until a meeting is booked.

Summit

What changed

The sequence turns a stack of business cards into a working pipeline before the event has even ended. That single change increased their event booking ratio by 300%, bringing them an average of 55 meetings per event attended within four months.

• 55 meetings booked, per event, on average
• 4 mo to reach that run-rate
• <10s to turn a business card into a CRM record